SIVIKELA
Building A New Standard for Everyday Protection
ABOUT THIS PROJECT
Sivikela is a digital funeral insurance platform built within the ZiyaPay ecosystem, extending the platform's mission of making financial services more accessible for everyday South Africans.
As ZiyaPay evolved from a taxi payments solution into a broader financial services platform, insurance became a natural next step. Sivikela was created to give users simple, affordable access to funeral cover through the same trusted digital experience they already use to manage payments and financial tools.
DESIGN INSIGHT
Sivikela was designed as a modular insurance brand; not a standalone company, but a protection layer that can seamlessly integrate into larger financial ecosystems.
The challenge was to create a brand that felt reassuring without feeling traditional. Insurance is often associated with complexity, paperwork, and corporate language. Sivikela needed to feel simple, accessible, and human.
At the heart of the identity is a distinctive wordmark featuring a subtle cut-out within the "V". Inspired by themes of protection, continuity, and progress, the mark introduces a sense of upward movement while remaining intentionally abstract. It reflects a core belief behind the brand: protection should enable people to move forward with confidence, not hold them back.
This philosophy informed every aspect of the experience, from the visual identity and digital product design to customer journeys that make discovering, purchasing, and managing cover effortless.
OUTCOME
Sivikela transforms funeral insurance into a digital-first experience that feels approachable, transparent, and easy to understand.
By embedding insurance directly into the ZiyaPay ecosystem, the platform creates a seamless pathway from payments and financial services to meaningful financial protection. The result is a scalable brand and product experience that expands access to insurance while strengthening ZiyaPay's broader vision of financial inclusion.
Sivikela is more than an insurance product. It is protection built into everyday life; designed to provide peace of mind for the people who matter most.
SIVIKELA
Building A New Standard for Everyday Protection
ABOUT THIS PROJECT
Sivikela is a digital funeral insurance platform built within the ZiyaPay ecosystem, extending the platform's mission of making financial services more accessible for everyday South Africans.
As ZiyaPay evolved from a taxi payments solution into a broader financial services platform, insurance became a natural next step. Sivikela was created to give users simple, affordable access to funeral cover through the same trusted digital experience they already use to manage payments and financial tools.
DESIGN INSIGHT
Sivikela was designed as a modular insurance brand; not a standalone company, but a protection layer that can seamlessly integrate into larger financial ecosystems.
The challenge was to create a brand that felt reassuring without feeling traditional. Insurance is often associated with complexity, paperwork, and corporate language. Sivikela needed to feel simple, accessible, and human.
At the heart of the identity is a distinctive wordmark featuring a subtle cut-out within the "V". Inspired by themes of protection, continuity, and progress, the mark introduces a sense of upward movement while remaining intentionally abstract. It reflects a core belief behind the brand: protection should enable people to move forward with confidence, not hold them back.
This philosophy informed every aspect of the experience, from the visual identity and digital product design to customer journeys that make discovering, purchasing, and managing cover effortless.
OUTCOME
Sivikela transforms funeral insurance into a digital-first experience that feels approachable, transparent, and easy to understand.
By embedding insurance directly into the ZiyaPay ecosystem, the platform creates a seamless pathway from payments and financial services to meaningful financial protection. The result is a scalable brand and product experience that expands access to insurance while strengthening ZiyaPay's broader vision of financial inclusion.
Sivikela is more than an insurance product. It is protection built into everyday life; designed to provide peace of mind for the people who matter most.
PROJECTS
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